Sprout Wealth Management
Wealth Management App
The Future of Wealth Management
Sprout is a conceptual, blue sky project. With Sprout, we challenged ourselves with creating a digital product that is accessible while still being a trustworthy and personalized experience.
My Role: UX/UI Design
Team: Creative direction by Teresa Man, branding & animation by Peter Braunstein, and illustrations by Gina Song.
Pushing the Limits
Our process included market research, interviews, user-testing, and rapid prototyping. Through multiple iterations, we continually pushed the limits of existing frameworks and technologies in order to understand how AI can best be used to aid in reaching one's financial goals, a job traditionally reserved for people.
The Result
The video below showcases the animations we envisioned for the final proof of concept as well as the main features of the product. In the video, we highlight the four most important aspects of the app—the dashboard, the goal customization, the chat (or "concierge"), and the AI-based investment recommendations.
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